DJ Shub last week, he’s going by simply by Shub. On his facebook he wrote:
When I first started out, the name DJ Shub represented my love for turntablism and the culture of hip-hop and electronic music that shaped me. The “DJ” was a tribute to my roots—where it all began. But over the years, I’ve evolved as an artist. It’s become more than just DJing; it’s about storytelling, blending cultures, and honoring the deep connection I have to my Mohawk heritage.
So today, I’m stepping forward under a new name—Shub.
Dropping “DJ” isn’t about leaving anything behind; it’s about embracing the full scope of who I am as an artist. It’s not just about the technique or performance anymore, it’s about the message, the story and who I am as an electronic Indigenous artist.
Along with this change comes a new symbol—one that represents my journey. My new logo pays homage to my Mohawk heritage with the Thunderbird, a powerful symbol of protection, strength, and transformation. The circular design is a nod to the vinyl records that first inspired me, tying together the past, present, and future of my sound.
I can’t wait to share this next chapter with you all. There is so much more to come…
New era. Same energy. Let’s go.
Sign up for the next chapter here: https://shub-music.beehiiv.com/subscribe
Love,
Shub.
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